From the Marrakech medina to the plains of the Masai Mara, Africa refuses to be summed up. Our trips here follow one principle: a guide who actually knows the ground, not a fixed itinerary.
Our favourite trips to help you get a feel for this destination. Use these as inspiration, then get in touch to build your own.
7 nightsA Journey into Morocco: Marrakech, the Agafay Desert & the High Atlas
Mountains, medinas, and camps under the stars
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6 nightsLake Malawi to Liwonde
Freshwater snorkelling among cichlids and a river safari on the Shire
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6 nightsSossusvlei to Damaraland: Red Dunes and Desert
The world's tallest dunes at sunrise
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6 nightsDakar to Gorée Island
Gorée Island, a living memory of history, then the pink waters of Lake Retba
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6 nightsVilanculos to Bazaruto
Sand dunes rising from a turquoise lagoon, off one of the least crowded coastlines of the Indian Ocean
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7 nightsSerengeti to Zanzibar: Safari and Indian Ocean Beaches
The great migration before your eyes, a beach as epilogue
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6 nightsVictoria Falls to Hwange
The 'smoke that thunders' and one of Africa's densest elephant populations
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6 nightsTunis to Douz
The blue-and-white lanes of Sidi Bou Said, then a night under canvas at the gates of the Sahara
Explore TripWildlife on the move
From the great migration in Kenya to the mountain gorillas of Rwanda, the continent remains the best place on earth to watch wildlife in its rawest form. On the Masai Mara, millions of wildebeest and zebra cross crocodile-infested rivers in a scene nothing quite prepares you for in person. Further south, deltas and private reserves offer something more intimate — a dedicated guide, a discreet camp, total silence the moment the 4x4's engine cuts out. This isn't a documentary watched from a sofa: it's the smell of dust, the sound of wind through tall grass, and the certainty that anything could happen over the next ridge.
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Medinas, kasbahs and ancient legends
Between Morocco and Ethiopia, the continent wears centuries of history in the open. In Marrakech, the medina is best crossed by getting deliberately lost — artisan alleyways, studded doors, spice smells that shift with every corner. In the High Atlas, red-earth kasbahs have stood for generations, still inhabited by Berber families who'll sometimes open their rooftop for a glass of mint tea. Further afield, Ethiopia's rock-hewn churches of Lalibela, carved directly into the stone in the 12th century, remain an active pilgrimage site — not a ruin behind glass, but a place still very much alive.
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North Africa
Morocco remains our most accessible gateway to the continent, and the one we know best: twelve years crisscrossing Agadir and its region have taught us where the real addresses are, far from the tourist traps. Marrakech for the medina and the gardens hidden behind tall clay walls. The Toubkal gorges for a night with a host family at altitude. The Atlantic coast, from Essaouira to Agadir, for the wind, the surf, and the morning fish markets. One country alone is already enough to fill an entire travel journal.
Sub-Saharan Africa
Kenya opens the door to a much larger Africa — one of vast plains, private reserves and a biodiversity with no real equivalent elsewhere on the continent. This is where the great migration plays out every year, one of the few natural spectacles that description genuinely struggles to do justice to. Beyond the Masai Mara, the region is also home to montane forests, alkaline lakes thick with flamingos, and local communities who still largely live by the seasons rather than the calendar.
Safari
A safari doesn't have to follow just one rhythm. Some mornings start before sunrise, rolling quietly along a track still cool from the night, watching for a pride of lions spotted the day before. Other days pass with barely an engine running — a guided walk across the savanna, listening for the sounds that give away a herd a few hundred metres off. What stays constant is a guide who reads the ground better than any guidebook ever could, and a camp to come back to and talk about what you saw.
A moment that stays with you
Our travellers almost always come back with one specific story rather than a vague holiday memory — a sunrise seen from the right spot, an encounter that wasn't on the itinerary, a silence they didn't expect. It's rarely the big sights themselves that stay with people most, but the particular instant that slipped in around them: a table shared with a local family, a road taken alone early in the morning before the coaches arrive. We build every itinerary with deliberate room for that kind of moment — impossible to schedule to the day, but almost always there when you actually know the ground. This one could soon be yours.
Actually slowing down
No checklist, no schedule to keep — just a day designed to be lived at your own pace. Many travellers arrive in the habit of rushing from one site to the next and leave feeling like they saw everything without really experiencing much. We prefer the opposite: a lunch that runs two hours because the conversation deserves it, an entire afternoon spent in one place rather than three rushed stops, the freedom to say 'not today' to a step on the plan. It isn't laziness — it's a choice, one that trades a few photos for memories that actually matter.
What only a guide on the ground knows
The right time, the right angle, the right word to the right person — the difference between a visit and a real encounter. Any guide can recite dates and names in front of a monument; what matters more is knowing what hour the light changes a place, which unmarked door leads to the view no one else sees, or which shopkeeper will happily talk about their neighbourhood to anyone who takes the time to stop. It's that kind of detail — invisible on a map or in a guidebook — that turns a day of sightseeing into a real travel moment, and it's exactly what our local teams bring, itinerary after itinerary.
Amara
Destination Specialist
Kwame
Travel Advisor
